Search Engine Submission
A registration is necessary, when a website has to be found from
a visitor of a search engine who gives as input some keywords or
text. The same has to be done with Search Directories as Yahoo.
The most important input-data are :
- Title
- Description
- Keywords
For search engines as Yahoo and Open-Directory, the accurate and
appropriate choice of directory is especially important. Moreover
for achieving a higher search engine ranking, a website optimization
is indispensable.
Website Optimization
Each webpage is optimized individually, with respect to certain objectives.
First, a relevant title and a concise description have to be found.
Second, a set of fitting keywords has to be determined. Then, the
following principles are valid:
- Besides a title, carefully chosen text is most relevant for
indexing webpages.
- Keywords should
be found again in the text on the beginning of each webpage and
that with a certain frequency (keyword frequency).
- Referring links on foreign websites together with their importance
increase the so called link popularity. Thus a higher
ranking of the website results.
Automatic Search Engine Submission
The submission is automatically done by a program
of any available submission-service. The submission-formular has
only to be filled out once with data valid for a whole set
of search
engines, instead of filling out one for each search engine. However
the time (work) saved has a severe drawback and its price.
The available
choice of directories is most too limited, so that the automatically
chosen directory is inaccurate. For search engines as Yahoo
and
Google Directory (DMOZ), this is completely inacceptable and as
a consequence, the website doesn't get registered, or even
worse,
is excluded from the directory in the future. In such cases, the
submission has always to be done manually!
